Upskilling Programmes Helped 82% Digital Marketers Excel In Jobs: Report

Professional upskilling programmes in digital marketing have made it possible for 82 per cent of the workforce to thrive in their jobs, according to findings from the recent Emeritus India Impact Survey 2022. The Survey was conducted by Emeritus, a global firm in world-class professional education, to understand how professionals stay job-ready and future-proof their careers with the help of professional programmes.

Among the surveyed respondents, 44 per cent were able to rise through the ranks to progress in their current jobs, 56 per cent said they were able to gain valuable tools and strategies that they could immediately apply to their work. Learners also cited gaining access to latest thinking from renowned industry experts and thought leaders (55 per cent) and felt prepared to meet the current demands in the field (59 per cent). About 57 per cent of the professionals said they could not only grow on an individual level, but could also contribute to an organisational-level technical improvement from the upskilling programmes in digital marketing. The professionals surveyed majorly belonged to the job functions of marketing and communications, as well as, digital marketing, from industries such as media and communication, education, software and IT services, as well as, manufacturing.

With an increasing number of start-ups and corporates taking the digital route to market their products and services to the world at large, digital marketing as a profession is gaining high interest and demand. On the other hand, 4 in 5 employers globally are reporting difficulties in finding the skilled talent they need, as the ManpowerGroup’s findings from ‘Global Talent Shortage 2023’ identified. Data from the Emeritus India Impact Survey 2022 depicts that this huge unmet demand of skilled employees can be met through upskilling programmes, with 42 per cent of the surveyed professionals admitting to the programmes helping them with the necessary skills and training to advance in their careers.