Special Campaign 3.0 Concludes Successfully

Dr Jitendra Singh, Minister of State for Personnel, Public Grievances and Pensions announced the successful conclusion of Special Campaign 3.0 implementation phase on October 31, 2023.  Dr Jitendra Singh said that Special Campaign 3.0 was India’s largest campaign for Institutionalizing Swachhata and Reducing Pendency in Government offices and has witnessed many best practices and milestones. Inspired by Prime Minister Modi’s directions, the saturation approach was adopted in ‘Special Campaign 3.0’ for Swachhata campaign covered more than 2,53,000 lakh offices in remotest parts of India.  The special campaigns conducted by Government from 2021-23 have generated a revenue of Rs 1100 crores through disposal of office scrap. Special Campaign 3.0 generated revenues of Rs 500 crore in the 2 to 31 October 2023 period. The Special Campaign 3.0 has seen Swachhata campaigns being undertaken in more than 2,53,000 sites and has resulted in freeing 154 lakh square feet of space for effective office use.  Dr Jitendra Singh said that with every passing year, the size and scale of the Special Campaign is increasing with more than 2,53,000 sites covered in 2023 as against 1,00,000 sites in 2022. 

The Special Campaign 3.0 was reviewed by Cabinet Ministers, Ministers of State, Cabinet Secretary and Secretaries to the Government of India providing leadership and guidance in implementation. The progress of Special Campaign 3.0 was monitored on a dedicated portal on a daily basis. Regular review meetings at Senior levels imparted tremendous momentum to the Special Campaign 3.0. The Special Campaign 3.0 gained significant traction in social media with over 75,000 social media posts by Ministries/Departments, 800 tweets by DARPG handle, 1100 infographics on #SpecialCampaign3.0 and issue of 258 PIB statements. (Source:PIB)