Mpokket Floats #MyTeacherMyHero Campaign

mPokket, India’s lending platform, launched its Teacher’s Day campaign, #MyTeacherMyHero, celebrating the contribution of teachers in shaping the future of students. The campaign captures the heroism of every teacher by being a guiding star for every student.

The social media campaign has been released on Instagram, Twitter and Facebook. As part of the campaign, the brand has launched a contest on these social media platforms where individuals have to upload a picture with one of their teachers and share a valuable lesson taught by him/her. 

Teacher’s Day commemorates a special occasion to express appreciation and gratitude towards the unsung gurus in our lives. At every step, we look up to our teachers to know right from wrong and learn invaluable life lessons. Teachers put in much effort and hard work in building our lives and moulding unique success stories. As a fitting ode to teachers and mentors, the campaign focusses on highlighting numerous stories about many gurus who have left an everlasting mark on our lives. 

The company will be giving out gift vouchers to the top 3 winners of the contest run on Instagram, Twitter and Facebook. The campaign is aimed at Gen Z and millennial audiences, who are most active on social media. On Teacher’s Day, the firm seeks to enable them to share the qualities instilled in them by their teachers and mentors.

As a tribute to teachers, the platform has also run an employee engagement campaign on Linkedin with snippets of employees sharing stories of the impact their mentors have had on their lives.