MDI Gurgaon And Brandscapes Join Forces To Establish Neuro-Behavioral Lab

MDI Gurgaon and Brandscapes Worldwide have signed a Memorandum of Understanding (MoU) to launch the 'BRANDSCAPES MDI Laboratory for Behavioural Neuroscience,' a pioneering initiative set to shape the future of business enterprises. This collaboration, forged on October 28, 2023, opens new frontiers in business research and education.

The Neuro-Behavioural Lab will concentrate on multi-disciplinary, thematic, and applied research in vital domains such as finance, economics, HR, leadership and marketing. The facility is poised to be a valuable resource for both postgraduate and PhD students, as well as corporate clients, providing a deeper understanding of human decision-making processes.

Prof Arvind Sahay, Director, MDI Gurgaon, underscored the Lab's importance, stating, "The neuro-behavioural dimension, along with technology, is a cornerstone in shaping the future of businesses. MDI is taking a significant step towards embracing this dimension, marking a substantial leap into the future."

Chairman of Brandscapes, Pranesh Misra, expressed pride in the partnership, highlighting the role of neuroscience technology in understanding consumer attitudes and behaviour. He affirmed, "Our collaboration with MDI Gurgaon will redefine our comprehension of human decision-making processes through the strategic application of neuroscience technology, paving the way for pioneering advancements."