IIM Amritsar Concludes 7th Annual Finance & Marketing Conclave

Indian Institute of Management (IIM) Amritsar has wrapped up its 7th Annual Finance and Marketing Conclave, Pariprekshya, on 4 November 2023. This significant event, held at the Taj Swarna, was also live-streamed on IIM Amritsar's LinkedIn, ensuring accessibility to a broader audience.

Pariprekshya aims to go beyond disseminating knowledge about the finance and marketing industries. It seeks to serve as a platform for diverse perspectives, enlightening students and highlighting the importance of managers broadening their approaches.

The conclave commenced with a lamp-lighting ceremony, featuring Dr Nagarajan Ramamoorthy, Dr Divya Tripathi, Dr Ravi Khadotra, keynote speaker Rajneesh Jain and prominent panel members. Dr Ramamoorthy highlighted the rapid technological advancements and their implications for society. He emphasised the enduring strength of the human mind compared to AI and ML.

The finance panel's theme, "Digital Transformation in Finance: Exploring the Intersection of Finance and Technology," was introduced by IIM Amritsar students. Rajneesh Jain, Chief Financial Officer of Reliance Jio Infocomm, discussed the transiency of technology and India's potential to benefit from this revolution.

The marketing session delved into "Demystifying the Digital Maze: From Media Attribution to Customer Journey." Dr Jai Shankar Kumar, VP of Sales & Marketing at MP Birla Cement, highlighted the complexities of accurately attributing the impact of multiple channels in a consumer's purchase decision. He emphasised the need for businesses to extract meaningful information from the abundance of data.

Panellists and moderators in both sessions provided valuable insights and addressed challenges within the finance and marketing domains. Atulya Paul, a student of IIM Amritsar, summarised the discussions, followed by an interactive Q&A session.

The conclave successfully provided a platform for rich discussions and knowledge sharing, enriching the educational experience for IIM Amritsar's students.