Byju's Unveils Lionel Messi As Global Brand Ambassador For Social Initiative

BYJU’S, the education technology company, today announced football star and global sports icon Lionel 'Leo' Messi as the first global brand ambassador of its social impact arm, Education For All. Messi, who plays for Paris Saint-Germain and captains the Argentinian football team, has signed an agreement with BYJU’S to promote the cause of equitable education.

This association is in sync with the expanding global footprint of BYJU’S. Football has roughly 3.5 billion fans worldwide and Lionel Messi has a social media following of nearly 450 million. The long-term engagement, which begins as Lionel Messi embarks on his final campaign to win the FIFA World Cup 2022™️l as captain of Argentina’s national football team, will see him feature in campaigns promoting BYJU’S Education For All.