Bada Business Names Gyan Gupta As CPTGO

Ed-tech start-up Bada Business has appointed Gyan Gupta as the new Chief of Product, Technology and Growth Officer (CPTO).  Gupta will lead the company’s product and growth strategy, guided by a robust technology roadmap. With this move, Bada Business aims at strengthening its position as a product-led company, making the world’s most affordable entrepreneurship training programs accessible to the last mile aspiring Entrepreneurs, Solopreneurs and Wantepreneurs, at the tap of an app.

Gupta brings over two decades of experience involving a deep understanding of content, AI, product and business. Prior to Bada Business, Gupta created a transformational digital business model as a Co-Founder & CEO of First Wall (short form app) and as a Founder & CEO of Chamko. Gupta has worked with brands like GE, Genpact, Dainik Bhaskar, He is also a Co-chair of IAMAI AI-Big Data Committee for making Artificial Intelligence (AI) Mainstream and COO for DNPA - the digital news publishers association.

Commenting on the appointment, Vivek Bindra, Founder & CEO, Bada Business said, “We are extremely delighted to finally have Gyan on board who would help us leapfrog the technology front at Bada Business. We believe that the three aspects - Product, Technology and Growth - are becoming directly proportional in our case because our key operating platform is the Bada Business app, through which we extend our training programs and other services to our user base.”

Previously, Gyan Gupta has been known for putting Dainik Bhaskar on the digital roadmap, to make it the 2nd largest news site in the country with 100M active users. He has also contributed significantly towards laying grounds for the internet evolution in Hindi and other Indian languages. He has been the first to lay the 1st fibre optic network for Indian agricultural research institutes and interconnecting all 22 of them.  He has created the 1st content recommendation engine in Hindi with the world’s best CTR of 24 per cent and is also acclaimed for creating India’s 1st social video app.