In a world where the markets are getting highly competitive especially for education brands the way forward for them is affiliations and collaborations with foreign institutions to sustain. A panel at the 2nd BW Education Leadership Summit Top Education Brands Awards 2019 discussed key strategies to grow and sustain around high competition in the education market. Moderated by Raghav Podar, Chairman, Podar Education the topic of discussion was 'Establishing and Maintaining Your USP In Competitive Saturated Markets'. The panellists included Kavita Agarwal, Member, MISA, Ryan Pinto, CEO, Ryan Group of Institutions, Reekrit Serai, Director, Satluj Group of Schools, Kamal Gupta, Vice President, Seth M.R Jaipuria Schools.