Author
Dr. Srividya Raghavan is the Chairperson of Center of Excellence in Entrepreneurship and Associate Professor for Marketing at IFIM Business School.
If you want your brand to succeed, make it aspirational and not just inspirational. Inspiration tends to pique one’s interest temporarily to do or feel something. Aspiration on the other hand, helps one to sustain an endeavor in a meaningful and purposeful way.
Read More
