Unacademy Launches ‘Meri Pehli Academy’ Campaign To Commemorate Motherhood

Unacademy, today released their campaign celebrating motherhood titled ‘Meri Pehli Academy’. The film commemorates the role of every mother as the first teacher, Educator in every child’s life. The film heralds mothers and mother figures as a child's first academy from where children learn their first and most important life lessons.

Conceptualised by Ogilvy, the film showcases the story of a young student - Bulbul, who is moving to a new city to live alone. It highlights how her mother has come along to help her set up the place, guiding her to do things on her own, testing and mentoring her to live her life independently. The heartfelt appreciation soon turns into a deeper realisation, as Bulbul begins to see her mother as her first academy. An institution that had an answer to the silliest of doubts and taught her how to convert hurdles into opportunities, to juggle with every struggle.