TOEFL Introduces Rebrand In India

ETS unveiled the rebranding of the TOEFL suite of assessments, including the globally respected TOEFL Internet Based Test (iBT). This marks a significant step towards aligning with the dynamic needs of modern learners, educators and professionals in India and around the world. Trusted globally for its accuracy in evaluating English-language proficiency, TOEFL iBT is crucial for academic and professional success across continents.

The brand identity of TOEFL captures its commitment to innovation, authenticity and optimism, catering to a new generation of learners and global citizens. The rebrand positions TOEFL not just as a test, but as a partner in the journey of students and professionals aiming to study, live, and work abroad.

The rebrand includes a new visual and verbal style that makes TOEFL more approachable and inclusive. Significant updates such as the introduction of a shortened test format and the launch of the TOEFL TestReady platform are part of this change. The new logo features a stylized asterisk, mirroring the recently updated ETS logo, symbolising a shared dedication to advancing educational and professional measurement and research.

This rebranding also addresses the evolving aspirations of India's youth, who seek impactful ways to express their talents and achieve their dreams. TOEFL has long supported individuals in transforming their aspirations into reality and with its proven research and innovation, it continues to meet the diverse needs of its varied audience.

For more information on the TOEFL rebrand, to create an account, register for a test, or access resources like TOEFL TestReady, visit the official website.