The Design Village Noida is selected to exhibit its collection Phaag at Salone del Mobile Milan Fair, Italy. Out of 300 institutes worldwide, the Design Village is one of the two only Indian colleges to display its collection at the Milan Fair. Phaag is a project by Sachin Choyal student of Master in Fashion and Textile Design at The Design Village.
Phaag is a collection celebrating the Indian festival of colours using textile wastes. It draws inspiration from the vibrant attire worn by the artisans and women in the state of Rajasthan. Sachin Choyal, positioned his master’s dissertation around the upliftment of craft clusters. What started off as a mapping of sustainable practices of using pre and post-consumer textile waste within rural communities of Haryana, India developed into a study of multiple aspects of sustainability itself.
Sachin Choyal says “My goal is not only to increase the lifespan of the material which otherwise just goes to landfills but also to generate livelihood for the rural handloom weavers especially for the women artisans who are not allowed to work outside their home”.