SPJIMR’s Initiative Has Carried Out 3,477 Social Projects In India And Its Neighbouring Countries

One of its kind initiative and a non-classroom programme at SPJIMR has successfully partnered with 700 organisations across 26 states, sensitised 4,700 students, dedicated 87,000 man-hours annually and engaged in 3,477 social projects so far.

The DoCC (Development of Corporate Citizenship) has made a huge impact on the curriculums of many B-Schools across the country. With the sole purpose of curbing entrepreneurs who can give back to society, SPJIMR is educating their students at a nascent stage.

The program today has completed 25 years of creating 25 years of social impact ideated by Late Dr M L Shrikant, former Dean of SPJIMR. DoCC is an integral and mandatory component of management education at the institution.

Nirja Mattoo, Chairperson, DoCC said, “As DoCC celebrates its Silver Jubilee, we take this opportunity to thank each and everyone who has been a part of this unique programme and helped us grow and jointly achieve the common goal of development of the society. We invite you to join us in the celebration on 16th of April, 2019 at SPJIMR Institute, Andheri from 3 pm onwards".

"On this special occasion, we will be releasing a coffee table book on DoCC and would also be felicitating our partners from all over India who have been associated with the DoCC program since inception. What’s more is that with support from NABARD, we have invited 35+ NGOs from all across Maharashtra and they would be displaying several vibrant and colourful products made by them which will be all up for sale", she added.

While DoCC is actively working in 26 states in India, it has also expanded into countries like Nepal, Bangladesh and Colombia. The thematic areas of its work include Education, Health, Infrastructure, Income Generation, Women Empowerment, Social Empowerment, Disability, Micro-Finance and Environment. Besides winning a slew of ‘Best Summer Project’ awards at the national level, the DoCC has also emerged as the national winner at international competitions organised in Spain, Canada and the United States.

Incorporated in the curriculum of the program architecture in the first year of PGDM (2 year MBA), as a 2.5 credit course, and PGPM (1 year MBA) as a 1 credit course, students are exposed to an immersion program in the rural areas and do their internship of social projects for 4 weeks and 2 weeks respectively with the NGOs, Corporate foundations & Government agencies across the country. Using the ‘learning by doing’ approach, the leaders of tomorrow get an opportunity to apply the management skills and techniques to the unstructured environment in the development sector.

Dr Ranjan Banerjee, Dean, SPJIMR inaugurated the success of the 25-year long program which was held at the institute in Mumbai. He acknowledged the initiative’s reach while boosting it with support as they spread their reach in neighbouring countries to India.

Bhaktvatsal Sharma

BW Reporters The author is a journalist with BW Businessworld