Lockdown Guide For Fashion & Interior Design Students

As a student of Design, you know that the world of design seems to be filled with a lot of glamour and glitz with beautiful creative pieces, models and parties always seeming to be at the forefront. However, the reality is quite different and people who are actually responsible for running the show have to shell out a lot of blood, sweat, and tears to actually pull off something related to it. Just like any other business startups or new aspirants, the one related to designing has a lot of hassle and a lot of hard work has to be put into it in order to achieve great heights and make the company scale to new heights. One thing that is absolutely compulsory while starting a new design-related business is uniqueness. It has to be different from the rest in order to stand out. There are quite a few other tips to be followed in order to be successful in a new venture, a few of which have been mentioned below.

Awareness is key

Trends & fashion is constantly changing and you need to update yourself as well in order to keep pace with it. There is a cut-throat competition in this field with everyone eyeing to be the best and people are ready to bring others down to achieve it. The challenge is all the more prominent now as the number of aspirants has skyrocketed in recent times. Something new is coming up every day and there is an increased necessity to be aware of all the changes that are taking place. You need to be involved in extensive research as well which needs to be done not only through the online forum but also through visiting the stores physically. Only then you will be able to keep up and even stay one step ahead. 

Consider your target customers

The creative field is pretty huge and widespread and you are better off targeting one customer niche before expanding the investment with time. So, be very clear about who the designs are for and whether it is any better than what is already available in the market. You have to make a decision between the markets for the targeted audience, their tastes, older or younger age group. There is another point of consideration while choosing the target, which section of the society will accept and appreciate your work and creativity. Once all of these are taken care of, you should take the next steps and target most of your work towards the said customer or marketplace.

Plan it out

Planning never goes to waste and comes to fruition sometimes or the other. Therefore, it is very important that you have a business plan chalked out about how you are going to go about the whole process. The main aspect that needs to be taken care of immediately is the financial aspect of the business. Do you plan to have investors for it or take a loan for meeting the requirements? If it is the former, you will also need to know whom to approach and when and once that is done, you need to finalize the deal as soon as possible. The business plan is not very concrete though. It is always subjected to different forms of changes and adjustments that might be required.

Research manufacturing and production details

A plan might be in place but you should also know how to execute it properly. Looking at it from the perspective of making a decent production facility for any creative business, you need to take care of the manufacturing and production units of all the materials and who is going to take the responsibility of distribution. Again, you can spread your wings either through the online or offline source 

Promote it well!

When starting a new business, proper promotion is as important as anything else. One of the major mediums of doing so is through social media nowadays as the number of people hooked it is numerous. Thus, maximum coverage can take place through it only. You must be aware of the multiple advertisement forums that are available these days and everyone wants to make their online presence felt. You should also jump into this bandwagon and promote your brand,product&business extensively.

Look for feedback

You should always be looking to satisfy the needs of the customers and making amends in your business accordingly. One potent way of doing so is to ask your customers for feedback. The utilities are many. You will not only know about the potential of your business adequately and also you can address some grievances of the customers as soon as possible. Thus, this tip can be included in the most important along with the others.

These aforementioned tips will definitely have a huge role to play to facilitate better business, especially among aspirants and startups. Follow them properly and bear the fruits of success in a short time period.

We wish you stay safe and plan well ahead in time to launch yourself once the Lockdown is lifted..

Sunjey Aggarwal

Guest Author Sunjey Aggarwal is the Founder & CEO of International School of Design