ISB Executive Education, Emeritus Launch Digital Marketing Courses

ISB Executive Education has launched 'Digital Marketing and Analytics' programme and 'Professional Certificate Programme in Digital Marketing'. These programmes are launched in partnership with Emeritus, a global firm offering education to individuals and organisations.

The programmes cater to audience seeking to elevate their digital marketing acumen. Designed to empower professionals at various career stages, the programme is particularly beneficial for mid-level managers, eager to enhance their skills and gain insights into integrated digital marketing strategies and marketers aiming to make a comeback after a career break. It is also designed for entrepreneurs and business owners keen on understanding how digital marketing strategies can amplify marketing outcomes and foster business expansion.

The ISB Executive Education’s digital marketing course is strategically designed to align digital marketing strategies with business objectives. This immersive 12-week online certificate course in digital marketing offers participants a journey, delving into the intricacies of leveraging digital channels for optimised marketing outcomes. 

ISB Executive Education’s professional certificate in digital marketing offers a comprehensive 24-week learning journey. This immersive programme encompasses theoretical insights and hands-on application, allowing participants to master customer behaviour analysis, implement effective digital marketing funnel strategies, harness emerging technologies, formulate performance marketing plans across diverse platforms, and evaluate campaigns through analytics. 

The ‘Digital Marketing and Analytics’ programme will commence on 14 May 2024, with a fee of Rs 1,08,000 plus applicable taxes. The ‘Professional Certificate Programme in Digital Marketing’ programme will begin on 26 June 2024 and can be enrolled at a fee of Rs 1,80,000 plus applicable taxes. Upon successfully completing the programme with a minimum 70 per cent score, the participants will be awarded a certificate by the ISB Executive Education and will become a part of the ISB Executive Network. To know more, visit the programme pages Digital Marketing and Analytics and Professional Certificate Programme in Digital Marketing.