IBS Hyderabad Wins Top Prizes At The Case For Women 2024

Case Authors of the ICFAI Business School (IBS), Hyderabad made a clean sweep in the annual global case writing competition – The Case for Women, 2024, by winning all the three awards. The competition, conducted by Emerald Publishing, in partnership with The Case for Women, the Forté Foundation and MBA Roundtable, aims at developing high-quality teaching case material featuring women in leadership positions as protagonists.

Case titled ‘Maggie Timoney of Heineken: Shattering the Glass Ceiling and Forging a New Path’ authored by Namratha V Prasad won the first prize in the competition. The second prize went to Syeda Maseeha Qumer for the case, ‘Mira Murati: Championing Artificial General Intelligence (AGI) while tackling its Misuse and Ethical Challenges.’ K B S Kumar and Indu Perepu won the third prize for their case study ‘Melissa Butler and ‘The Lip Bar’ – Making Beauty Inclusive.’