Classmate, India's leading notebook brand, has launched an Augmented Reality (AR) Series for its Brown Cover Notebooks. The new series aims to transform the non-differentiated brown cover notebooks into an interactive learning environment. The 30ft long tunnel aquarium on the seafront of Mumbai will showcase the exciting AR experience in conventional brown covers. The online campaign will be made live with the hashtag #Browncoverisnomoreboring, promoting the new series as an exciting and immersive learning experience.
Classmate AR Notebooks feature QR codes allowing students to access various AR modules covering marine life, space, mathematics and chemistry. These modules stimulate curiosity in young minds through fun and engaging learning, with gamified elements allowing students to explore complex concepts enjoyably.
Augmented reality will allow students to experience the limitless ocean, learn about its marvels, explore its vibrant sea life and enjoy its colorful underwater environment.
The Classmate series has introduced innovative AR technology to replace the traditional brown-covered notebook, bringing excitement to students who prefer exciting cover designs, despite the convenience of not needing additional covers and uniformity.
Classmate installed a life-size brown notebook cover over a 30ft tunnel aquarium on Mumbai's seafront. Students and parents scanned a QR code on the cover, gradually unfurls to reveal an enchanting ocean world like an aquarium. The engagement drew significant participation and created excitement among students and parents. The brown notebook cover was a unique and engaging way to engage students.