Flipkart, IIT Delhi Inks MoU For Joint Research

Flipkart, India’s home-grown marketplace, has signed a memorandum of understanding (MoU) with the Foundation for Innovation and Technology Transfer (FITT), the industry interface organisation of the Indian Institute of Technology, Delhi (IIT-Delhi) as part of its ongoing industry-academic alliance initiatives. 

As part of the MoU, Flipkart will offer research grants and market insights to FITT to generate granular, data-backed segments of users linked to different e-commerce categories based on shopping behaviour, demographics, surrounding users behaviour, etc. On the technical front, the collaborative effort will help to develop a general purpose user activity graph that could be harnessed for different use cases leveraging Graph Neural network (GNN) based techniques. The research aims to address the limitation of existing persona creation tools and to learn from a user activity graph that encompasses information about the various personas associated with each user.

Flipkart and FITT will also jointly undertake a number of other initiatives that include organising seminars, offering conference travel grants and engaging in company-sponsored research to support a project on a topic of mutual interest between Flipkart and the researchers from IIT Delhi.