Woxsen’s Case Study Centre Named After Academician Mohanbir Sawhney

Spotlight Desk Jul 18, 2023

Woxsen’s Case Study Centre will now be called Mohanbir Sawhney Case Study Centre after the globally revered academician, marketing guru and author. The centre built for offering the best of case study resources and foster global industry collaboration, is an ode to Prof Sawhney’s expansive contribution to the field of education, academics and business innovation across the world.

On his last visit to Woxsen University he spoke about the biggest challenges that companies face today. “The biggest challenge that companies face in staying relevant and competitive is change management. Building a culture that values experimentation, risk taking and rewards Intelligent failure is challenging. The task of leadership is to create a culture of experimentation, agility, where people are not afraid to go through change, " said Prof Sawhney.

The new Mohanbir Sawhney Case Study Centre situated in the Woxsen University campus provides an interactive learning environment for students and research scholars. Equipped with technology and a collection of case studies, the centre enables students to delve into practical application of up-to-date industry concepts, research opportunities and knowledge sharing.

The renaming of the centre after Professor Sawhney was driven by his achievements and his dedication to advancing the boundaries of knowledge in the business domain. His distinguished career spans several decades, during which he has made contributions to the fields of marketing, innovation and technology management. As an author, speaker and academician, Professor Sawhney has inspired countless students and professionals worldwide.

During his visit to Woxsen University campus, Mohanbir Sawhey, Associate Dean - Digital Innovation, McCormick Foundation Chair of Technology; Clinical Professor - Marketing and Director - Centre for Research in Technology & Innovation, Kellogg School of Management, said, “A world-class institution has been created at Woxsen. What amazed me the most is the fact that not only it is well-thought for a wholesome student experience with sport facilities, labs, library but also the fact that its fully-residential which creates a richer experience for both students and faculty. The focus on international partnerships and globalisation, which not a lot of Indian Institutions were able to do, is quite impressive.”

"We are immensely proud to rename the Case Study Centre after Professor Mohanbir Sawhney, a true visionary and thought leader in the field of business management. This renaming reflects our commitment to fostering a culture of academic excellence and innovation, while honouring individuals who have made exceptional contributions to the world of business education," said Dr Raul V Rodriguez, Vice President, Woxsen University.

The renaming of the Mohanbir Sawhney Case Study Centre represents a differential benchmark in the country. It exemplifies Woxsen University's relentless pursuit of academic excellence, industry relevance and global recognition. By honoring Professor Sawhney's outstanding achievements, the university aims to inspire future generations of business leaders to think critically, embrace innovation and drive positive change in the business world.