We Want To Empower Creators With Practical Education: Pratham Mittal, Master’s Union

In an exclusive interview with BW Education, Pratham Mittal, Founder and CEO of Masters Union School of Business, discusses how Master’s Union sets itself apart from other educational institutions, focusing on its Creator Program that aims to empower aspiring content creators with hands-on learning and real-world skills. He also highlights the institute’s efforts to incorporate ethical and sustainable business practices into its curriculum, considering the growing importance of corporate social responsibility. Edited excerpts from the interview. 

What sets Masters Union apart from other educational institutions offering content creation courses?

Masters Union is a business school that takes a distinct approach to education. Unlike traditional institutions, Masters Union invites industry practitioners rather than professors to teach, believing that they can impart practical knowledge of Better Business. The focus is on guiding students to build small businesses, resembling a guided accelerator or incubator. The Creator Program, a premier online offering, caters to individuals aspiring to become content creators. The course, exclusively taught by creators themselves, equips students with essential resources like camera and editing software to embark on their journey as content creators.

What specific skills and knowledge will aspiring content creators gain through the Master Union’s programme?

The Creator Program emphasises two key aspects. Firstly, students learn what kind of content thrives on platforms like Instagram and how to make it go viral. Secondly, they acquire hands-on skills such as camera operation, editing software usage, and leveraging AI for influencing on Instagram. The curriculum is designed with practical learning in mind, offering courses on various topics like consumer behavior, photography, and AI, focusing on real-world application rather than traditional theoretical teaching.

What kind of career opportunities and prospects can students expect after completing this course?

The Creator Program at Masters Union is inherently entrepreneurial, aimed at nurturing content creators who want to establish their presence on platforms like YouTube and Instagram. Students pursue this course with the intention of building their own channels and engaging in content creation. Therefore, the course's primary goal is to equip them with the necessary skills and knowledge to succeed as creators in their chosen fields.

What are the long-term vision and goals of the Master’s Union as a business school?

Masters Union aspires to become a globally recognised top ten business school that focuses on teaching students how to build businesses rather than just seeking employment opportunities. Their vision revolves around creating future entrepreneurs and leaders who can make a significant impact in the business world.

Is it really an achievable goal to compete with the top leaders of the industry?

Masters Union's achievements in the past years provide confidence in their ambitions. We have outperformed reputed institutions like ISB and IIM Ahmedabad in placements, a significant component of rankings. With audited placement reports reflecting their strong performance, Masters Union aims to position itself among the top ten business schools globally within a decade.

With the rapid advancements of technology and changing business landscape, how does Master’s Union ensure that its curriculum remains relevant and up to date?

Masters Union maintains the relevance of its curriculum through a faculty composed of practitioners actively working in the industry. Since these practitioners teach what is currently required in the market, the curriculum adapts and evolves automatically with the changing industry trends. This approach ensures that students receive up-to-date knowledge and skills that are in demand in the dynamic business landscape.

How does Master’s Union incorporate ethical and sustainable business practices into its curriculum, considering the growing importance of corporate social responsibility?

Ethical and sustainable business practices hold a crucial place in Masters Union's curriculum. They lead by example, operating with a low carbon footprint and occupying a rented campus that is environmentally conscious. The curriculum includes a dedicated module on sustainability during the first term. Additionally, 5 to 10 per cent of each course's marking criteria revolves around sustainability, encouraging students to learn and apply ethical practices specific to their chosen field of study.