“Designing” A Successful Career Path: UX As A Profession

It is imperative that those on the verge of deciding a career path consider UX/UI as a prospect after reading this article, because it is not just a design approach – rather it is a communication process which will reap huge benefits both for professionals and users in the long run. The digital realm has transcended business ideology from customer service to ‘customer experience’, offering engagement through customization and personalization.