Skills That A Marketing Person Must Possess

Marketing is a Latin origin word which refers to the market place. It has been extensively practised for ages in different formats; a basic understanding of marketing is that you require the business to produce sales with consumer-centric solutions. As simple as it sounds, it is challenging and exciting; it is an acquiring skill that requires consistent training and knowledge. 

Ever since Google came in 1998, there has been a surge in e-marketing. Learning new tools and creating new content for marketing has provided a broader reach for brands and services. As it says, "the business which is not on the internet won't survive the test of the time," the internet has made business much easier, and it has given the power to people to choose any services from the comfort of their laptop/smartphone while enjoying the tea. This market evolution is possible because of practical and imaginative marketing ideas. When we talk about marketing skills, there are two aspects: the softcore skillset and the hard-core skillset. 

The soft skill set includes the essential interpersonal skills, which is a fundamental attribute of a professional to strive for the best and convincing presentations. To deliver their potential, they need to enhance their communication skills, develop creative ideas and have problem-solving skills and leadership and teamwork skills. This list of expertise is an ever in demand attribute, necessary for any professional to succeed in their career. Apart from it, the hard-core skillset means the technical qualities which help in enhancing the interpersonal skill and gives a professional touch to an individual. To make headway in the marketing career, a person should have the proper understanding and must possess the blend of skills described below.

Interpersonal skills

To understand the needs and aspirations of the target audience or prospective clients; standout communication skill, the right aptitude for problem-solving, self-composure, knowledge, decision-making skills and leadership skills would make a brilliant marketing person. Although interpersonal skills are embedded from childhood, they can be obtained at any stage of life. Some profound market personnel learn from experience; any fresher to the marketing field with an essential interpersonal skillset can contribute to any company in its significant growth.

Analysation

A person with an eye of eagle notices every small detail and makes a requisite plan to study the problem, plan and execute an effective solution for the market demand. In marketing, data analysis and interpretation are vital skill sets to learn from the past and contribute to the company's future decision-making. An intelligent person should have a problem-solving attitude and understand the pattern of decisions which affect the marketing goals. The marketing personnel determine the sales and revenue of a brand and ultimately its reputation in the market. Hence, with short and lucrative marketing studies like the Data Analyst course, a marketing professional could learn the basics of data management and enhance their capabilities.   

Management skills

In laymen's terms, management means to manage the resources such as team, funds, and plan of action for the betterment of the company. An aspiring marketing professional needs good management skills to understand the company's needs and execute the project correctly. This skillset helps in the personnel and professional growth of the individual. In management, time management is a critical feature that resonates with an individual's punctuality and determination.

Creativity

Spilling of colour on the canvas can be an artist with the correct view and for the right picture, there should be a creative side. It is vital to have an innovative idea about any situation; it doesn't mean people have to enforce unnecessary opinions. It means creating correct decisions, making the task more accessible and sustainable, saving miscellaneous costs and changing the value of the project. In marketing, creativity is a must, as there are big companies in the market and to stand the competition a creative and different idea is appreciated. It helps in successful branding and generating good sales. It's imperative for marketing to come up with innovative ideas.

Adaptive attitude

Consumer satisfaction is a key for any marketing agency. Consumer demand keeps on changing with the trend in the market, and to create a consumer-centric market, marketing professionals should ride along with the tide. A contemporary marketing person should be aware of the market demand, must be able to mould advertisements creatively to resonate with the current trends and be mindful of taking advantage of modern marketing tools like blog posts, Google reviews, or social media polls to reach out to the masses. It requires the person to be adaptive and have a passion for learning new skills as per the demand of the current time. The relevance of data analysis, SEO marketing, media monitoring, and many other skills, is increasing with the rapid pace of digitalisation in the marketing landscape and an adept marketer should be adaptive to these new-age skills.

Gaurav Bhagat

Guest Author The author is the Managing Director, Consortium Gifts